CustomersLoyalty & RewardsEngagement bonuses

Engagement bonuses

One-time point bonuses for actions beyond spending, such as joining the program, writing a review, sharing on social, and creating an account.

Purchases aren't the only behavior worth rewarding. The Engagement & growth section (Customers → Loyalty → Settings) holds one-time bonuses for actions that grow your store.

Every bonus is a tile with its own switch and a live one-line summary of its configuration. Switch a bonus on and its fields open inside the tile; each bonus fires once per customer, the built-in guard against farming. The whole Settings tab is one page with no sub-tabs: Basics beside a What customers get preview, then Engagement & growth, then Advanced settings and the Embeddable widget side by side.

The bonuses

BonusFires when…Points when you switch it onGood for
Joining the programA customer becomes a loyalty member (enrollment).20Making the "Join rewards" button worth clicking.
Writing a reviewA customer submits their first product review.20Social proof: reviews sell products.
Sharing on socialA customer reports sharing your store (self-reported via your storefront).10Cheap top-of-funnel reach.

Toggle a bonus on, set its point amount (0 or more, whole points), and save. All three are off until you switch them on, and each one carries the note Only the first one counts: that is fixed, and there is no way to make a bonus repeat. The section header badge shows how many are active at a glance. The same section also holds Birthday gift and Referral program, so its count is out of 5.

Sharing on social is self-reported: Brainerce cannot see whether a customer really posted anything, so the bonus is only as honest as the report your storefront sends. A storefront that does not call the loyalty SDK for it never grants it.

The Settings tab of Loyalty: the Basics card (Name for points, Reward percentage, Points earned per unit spent) beside the What customers get preview card, and the Engagement & growth section with its 0/5 on count and one tile with a switch for each incentive: Bonus for joining the program, Bonus for writing a review, Bonus for sharing on social, Birthday gift and Referral program

Two more in Advanced settings

  • Account sign-up bonus gives a one-time Bonus points amount (default 50, 0 or more) for creating a real store account (distinct from joining the loyalty program: this one rewards registration itself, and a guest order does not trigger it). Off by default. A strong nudge to turn guests into account holders.
  • Credit past orders on signup (the retroactive credit). When a guest registers and their past guest orders are linked to the new account by email, grant normal purchase points for those orders too, subject to the pending window. Off by default; generous stores turn it on.

Two bigger growth tools

The same section holds the referral program and birthday gifts. Each has its own guide.