Suspending or deleting your store

Settings → Danger Zone holds two actions: suspending the store and deleting it. Both take your storefront offline the moment you confirm. Only one of them can be undone from your dashboard.

What suspending does

Suspending immediately blocks all access to the store:

• Your storefront stops serving customers.
• Checkout stops, and carts in progress cannot be completed.
• Every API key stops working, so any integration you've built goes dark.
• The SDK stops responding, so a vibe-coded site shows errors rather than products.

Your data is preserved. Products, orders, customers and settings all stay exactly as they are. Suspension is a shutter, not a delete.

Billing pauses. You are not charged for a suspended store until you reactivate it.

Suspend a store

1. Go to Settings → Danger Zone.
2. Click Suspend this store.
3. Type the store's name to confirm. This is deliberate friction, because there is no undo queue.
4. Confirm.

Only the account owner can suspend or reactivate a store. Other team members see the page but not the action.

Tell people first. Customers mid-checkout lose their carts, and any integration you run against this store starts failing immediately with no warning of its own.

Reactivate a store

A suspended store shows a Store Suspended banner with a Reactivate button. Reactivating restores it to active status with all data and settings intact, and billing resumes.

One catch: if you already have another store on the Free plan, this one cannot come back on Free, because an account gets one free store. The page offers Upgrade to reactivate in that case.

A deleted store has no Reactivate button. Deleting is the other action on this page, and it is not something you can reverse yourself. See Delete a store.

The date on the banner

A suspended store's banner shows a date, six months after you suspended it. That date is the last day you can reactivate the store yourself. After it passes, the store closes for good and only our support team can reopen it.

Read it as a deadline for you, not as an erasure date. Nothing is deleted on that day. Your orders, payments and email records stay in Brainerce either way, and so does everything else. If you need data actually removed, for a privacy request or a retention obligation, email [email protected] and ask rather than assuming a date did it for you.

If you are suspending a store you may want later, note that date somewhere, and take a backup first.

Delete a store

Settings → Danger Zone → Delete this store removes the store from your dashboard.

1. Go to Settings → Danger Zone.
2. Click Delete this store.
3. Type the store's name to confirm.
4. Confirm.

Only the account owner can delete a store.

What happens the moment you confirm:

• The store disappears from your store list and from the store switcher. Your team members lose it too.
• Your storefront, checkout, API keys and integrations stop working.
• Your paid plan is cancelled, so you stop being charged for it. This is a cancellation, not a pause: it does not restart if the store ever comes back.
• The store stops counting against your store limit, so you can create a new one in its place. There is a separate cap on how many stores you can create in a rolling 30 day period, normally 5, so this is not something you can do over and over. If you hit it, email [email protected] and we can raise it.
• Your Free order count does not reset. If you delete a Free store and open a new one in the same month, the orders you already took that month are still counted against the new store. The Free allowance is 10 orders a month for your account, not 10 for every store you create. See Plans and limits.

You cannot undo this from your dashboard, and there is no Restore button. If you deleted a store by mistake, email [email protected] as soon as you can and we can reopen it. Nothing was destroyed, so a restore brings the whole store back. If your store was on a paid plan you will need to subscribe again, because the cancellation cannot be reversed.

What Brainerce keeps after you delete

This is the part people usually assume goes the other way, so it is worth being plain about.

Deleting a store does not erase your records. Your orders, payments, invoices and email logs stay in Brainerce. So do your products, customers and settings. What deletion changes is your access to them: the store is gone from your dashboard and from your storefront, and nothing you or your customers can reach will serve it.

We keep those records because they are financial and audit history, which we are required to hold on to and which you may need yourself later for accounting or a dispute.

If you need data genuinely removed rather than made inaccessible, that is a separate request. Email [email protected], tell us what you need removed and why, and we will handle it as a data deletion request rather than a button press.

Neither one is the tool for

• A quiet period or holiday. Both kill checkout entirely. To stop selling without going dark, set products to Draft or turn off their sales channels.
• Cancelling a plan. That is Settings → Billing → Cancel plan, which keeps the store running on Free. Deleting the store cancels the plan as a side effect, but you cannot get the store back afterwards, so do not use it to stop a charge.
• Getting rid of one product or one channel. Delete the product, or unpublish it from the channel.
• Getting more Free orders. Deleting a store and creating a new one does not give you another 10 orders this month. The count follows your account, and there is a cap on how many stores you can create in 30 days. If 10 orders a month is too few, upgrade the store.

What's next?

• Backups and restore: take a snapshot before anything irreversible.
• Upgrade or change your plan: cancelling is usually what you actually want.